Video ad creation used to mean months of planning, hefty budgets, and creative debates around a conference table. Today, artificial intelligence makes producing compelling ad videos almost instant. But what does that really look like? And how can your marketing team make the switch (or even just test the waters)? Let’s break down the practical steps, pitfalls, and the big wins of AI-powered ad production—without the jargon.
Ai-generated video ads: what are they really?
AI-generated video ads are marketing creatives produced—sometimes start to finish—using artificial intelligence. These aren’t just template videos. Modern tools can generate custom scripts, voices, images, and even actors created by AI. A team can go from idea to delivery in minutes, not weeks.
AI means more ideas tested, faster.
For marketing teams, agencies, or entrepreneurs, this means:
- Creating content at scale with fewer human hours
- Testing many creative angles before a large spend
- Lowering costs, but raising the bar for visual quality
- Maintaining brand consistency across different channels
The key steps to making video ads using ai
Here’s a step-by-step look at how platforms like Automads simplify video ad creation with AI:
- Start with your idea. Define the campaign goal and message. What do you want viewers to do? Don’t worry if it’s rough, AI can help polish your vision.
- Generate scripts and captions. With features similar to the AI ad video generator, you feed the tool key points, and it writes engaging scripts and calls to action. No copywriting bottleneck.
- Create static images or scene backgrounds. Use an engine like the AI Facebook ad generator to whip up brand-aligned visuals or product photos to use in the video.
- Bring your video to life. Platforms such as Automads feature actors crafted by AI or in a user-generated style, using tools like the AI UGC video creator. Choose the actor, style, pacing, and music. It’s as simple as tweaking a few settings.
- Tweak and test variations. Want multiple versions for Instagram, Facebook, or TikTok? Tools like the AI Instagram ad generator or AI TikTok ad generator allow one-click adjustments in aspect ratio, voice style, or visuals.
With just these steps, you can go from zero to a full campaign’s worth of video content in an afternoon.
Ai for campaign testing and scaling
One of the advantages of AI video platforms is speed in A/B testing. Instead of just one or two creative versions, marketers can test dozens, comparing which delivers the best ROI. Studies like the IAB’s 2025 Digital Video Ad Spend & Strategy report back this up, showing that 86% of advertisers plan to use AI for video ads by next year. Small and midsize brands, in particular, benefit from scalable content, personalization, and fast adaptation.
Test, learn, shift—AI makes it near instant.
Traditional production can mean thousands per ad, and you wait weeks for edits. Automated AI creation drops costs and shortens timelines, especially when you need a steady supply of fresh creatives for campaign fatigue or seasonal changes.
Choosing the right ai ad tool (without overthinking it)
There’s no need to overcomplicate. Focus on your needs:
- Is branding consistency important? Choose software that locks in brand colors and tone, like Automads.
- Need easy resizing or platform-specific outputs? Look for options with one-click adjustments.
- Aim for testing at scale? Favor platforms designed for rapid creative variation and instant feedback.
Pick a tool that fits your workflow, not one that makes you adapt to it.
Practical tips to boost roi and stay compliant
- Double-check every script and image for platform guidelines—AI is fast, but mistakes can still slip through.
- Keep an eye on tracking and attribution. Automated ads are only powerful when you know what’s performing.
- Rotate creative frequently to fight ad fatigue and maximize ROI.
If you want to move faster with better results, there’s really no reason to wait. Automads even lets you create ads instantly without needing a credit card, making it easy to test in your real-world campaigns. The future of video advertising is arriving faster than most expect. Will you be watching or creating?
Frequently asked questions
What is AI video ad creation?
AI video ad creation is the process of using artificial intelligence platforms to generate some or all of a video ad. This can include script writing, voiceover, visuals, and even creating synthetic actors or brand elements, all based on your campaign input and goals.
How can AI help with video ads?
AI removes bottlenecks in writing, editing, visual design, and video assembly. It means faster production, lower costs, and the ability to test many creative variations at once. Plus, you can keep brand visuals and messaging consistent across campaigns and platforms.
Where to find AI video ad tools?
You’ll find AI ad generators for every stage of the process right at Automads, with dedicated tools for general video creation, user-generated style videos, plus platform-specific outputs for Facebook, Instagram, and TikTok ads.
Is it worth using AI for video ads?
Most marketers agree that AI is worth it for the speed, flexibility, and cost advantages—especially if testing and scaling are part of your strategy. According to IAB’s 2025 Digital Video Ad Spend & Strategy report, the vast majority of advertisers are planning to use AI for their video campaigns because of these clear benefits.
How much do AI video ads cost?
Costs vary based on the platform and the features you need. Most AI solutions, like Automads, offer business or agency plans that are affordable compared to traditional production, sometimes charging per ad or via monthly subscriptions. You can often create and preview ads before any payment is needed, making budgeting straightforward.
